There are sharp brands and blunt brands. Sharp brands are relevant, important and engaging. They matter. Blunt ones don’t.
THE ART OF BRANDING
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Research

What do customers really think? What are competitors doing better than you are? How could you sharpen your brand to cut through and drive the bottom line? Skilful research can answer these questions, save time and money.

Strategy

Once you know where you want to get to, you need to work out how to get there. Sadly, there’s no satnav for business and you’re probably competing with other brands trying to get to the same place. An incisive strategy is key.

Branding

World class brands aren’t created by accident. To make people want them as part of their lives, they need to look great, feel great, work great and be great. They need integrity and consistency. They need to understand and be understood.

Communication

Brands live. They speak to people and they do it in so many different ways, some aloud, some silently. Every contact with a brand is communication, a chance to excel or to fail. Great brands are brilliant at communication.

The Dent Consultancy is a branding consultancy that specialises in sharpening brands to cut through increasingly cluttered marketplaces and win share of mind, share of screen and share of wallet.

If you are after a cutting edge, why not call us on 01525 221016?

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