Branding is the essence of business. Not only does it help generate immediate commercial success by differentiating you from key competition, creating customer relationships and driving sales, but it is what creates real value in a company, which becomes critical longer term.
For this very reason, creating really strong brands is far from easy, particularly in such a fast-moving digital world with brands in play across so many different communicational channels. Great brands, by definition, are not commonplace.
Think about your company and your industry. Is your brand as strong as you would like it to be? Are you seen as a market leader by your competitors or punching above your weight and making rapid strides on the market leaders?
If a potential investor gave you a sentence to sum your brand up, what would you say? If a friend asked one of your employees what your company stands for, what would they say?
The Dent Consultancy specialises in helping create strong brands with a clear and powerful positioning, understood both internally and externally, which is broad and flexible enough to work well across all areas of communication.
The branding model we use we call a Brand Blueprint. To bring it to life, we have created a Brand Blueprint for the James Bond brand. It’s a brilliant tool to be able to evaluate the Bond brand and enables you to understand immediately why individual scenes work so brilliantly or don’t seem to work.