Website Analysis

How good is your website? How does it compare to competitive websites? What does Google think of it? How easy do customers find it to use?

What a website looks like and what it delivers are very different things. We recently conducted some face to face consumer research, along with a technical analysis of 20 property websites and even we were surprised how poorly the majority of websites were performing. The analysis we did caused two of the biggest UK property companies to embark on a fundamental review of all their digital activities and to commission completely new websites.

If you are interested in an independent evaluation of how your website is performing, please get in touch. We will give you a top line assessment absolutely free, or a comprehensive assessment and full report for a small fee.

Qualitative evaluation

This is all about the customer journey. Who are your target customers? What are they looking for? How do they end up on your website? What happens when they get there?

If your website doesn’t immediately engage with them and make it easy and rewarding for them to get what they want, they’ll go elsewhere. On the web, a different site is just a click away. The slightest hiccup on the customer journey and they are gone.

We will evaluate the current customer journey for you and make clear recommendations as to how it can be improved.

Quantitative evaluation

Google Analytics is great for monitoring website performance. However, it only takes you so far. In order to gain a full understanding of how your website is performing from a customer point of view and, very importantly, from the point of view of the search engines, you need to use a number of other measures.

Our quantitative analysis reviews user engagement and site quality from Google’s perspective and tracks how your site has fared on the back of the regular algorithm updates Google introduces. Such analysis revealed over 4,000 toxic links for a major UK property company that had caused Google to impose a traffic ceiling on the site of which the CEO was completely unaware.

We can complete a quantitative analysis of your website in just a couple of weeks, complete with competitive benchmarking and clear recommendations as to how your site’s performance can be improved.

If you are interested in an evaluation of your website, please call us on +44 (0)1525 221016 or email branding@dentconsultancy.com