The Dent Consultancy worked with financial recruitment company Executive Connections (later to become ECHM) for nearly ten years, providing branding and marketing expertise that was a crucial factor in growing an organisation with 15 employees and a turnover of £1.5m to a high profile company with 6 offices (2 abroad) and a turnover of £20m, which was sold to Imprint for £14...

When the NEC decided to launch a box office brand, there were a number of key strategic challenges, not the least of which was what to call the new brand and how to position it with respect to the NEC. To help address these issues, the naming one in particular, the Dent Consultancy ran a series of consumer workshops, which provided insights in a number of areas: Key insights...

When the Dent Consultancy started working with the Pro-Recruitment Group (Pro-Group), they didn’t exist! Pro-Tax and Pro-Legal certainly did exist with Pro-Finance well on the way, but the question of how to position the various different parts of a fast growing recruitment organisation, was part of the challenge we were brought in to address. The solution was to create the ...

When itoiresearch engaged the Dent Consultancy to help them with branding and marketing, they probably didn’t expect it would start with research. However, a strategic review identified some key questions that needed answering, which led to a series of depth interviews with past, present and potential clients. The research revealed that unlike most of the off the shelf resea...

In 2004, Barclay Simpson recognised they needed to invest in branding and marketing to help drive their business. The business was in very good shape, but the external impression did not reflect the dynamism and energy of the company within. Personal recommendation led them to the Dent Consultancy and, after a strategic review, we produced a highly distinctive brand strategy...

Lee Associates, an accountancy firm, wanted to get meetings with potential new clients. Not easy, as companies already have an accountant and most change almost immediately if they are unhappy, hence a tiny window of opportunity. The challenge was to generate interest in a meeting, irrespective of the target company’s current accounting arrangements. The Dent Consultancy pin...

When the Dent Consultancy was introduced to Gold Group, we discovered a highly specialist recruitment organisation, doing an excellent job servicing a series of niche markets, but one which had yet to embrace branding and marketing. A great opportunity. Starting with a clear strategic positioning, we guided Gold Group through the creation of a new corporate identity, which w...

Exquisiteando is a highly innovative business which offers unique cultural and language experiences in the Rioja region of Spain, including access to art collections not otherwise on show to the public, visits to fascinating places well off the normal tourist track and culinary extravaganzas, with the finest of wines and carefully chosen company designed to deliver a really ...

A day’s worth of physical activity with no chance of even a half of lager doesn’t sound much like corporate hospitality. It’s exactly what Executive Connections, a financial recruitment company, did for a number of years with great success. The choice of Cowes Week to entertain current and prospective clients was both strategic and practical. Strategic, because it underpinne...

Enviro Sewage Treatment Services (ESTS) specialises in sewage and wastewater treatment and management. They approached the Dent Consultancy for both strategic and practical help in launching a new website. Research quickly revealed the scale of the opportunity to build a strong online presence, focused on generating new business, as so few competitive companies had good, wel...