In 2004, Barclay Simpson recognised they needed to invest in branding and marketing to help drive their business. The business was in very good shape, but the external impression did not reflect the dynamism and energy of the company within. Personal recommendation led them to the Dent Consultancy and, after a strategic review, we produced a highly distinctive brand strategy...
Read MoreLee Associates – How a new business letter got the phones ringing
Lee Associates, an accountancy firm, wanted to get meetings with potential new clients. Not easy, as companies already have an accountant and most change almost immediately if they are unhappy, hence a tiny window of opportunity. The challenge was to generate interest in a meeting, irrespective of the target company’s current accounting arrangements. The Dent Consultancy pin...
Read MoreESTS – Where there’s muck there’s brass
Enviro Sewage Treatment Services (ESTS) specialises in sewage and wastewater treatment and management. They approached the Dent Consultancy for both strategic and practical help in launching a new website. Research quickly revealed the scale of the opportunity to build a strong online presence, focused on generating new business, as so few competitive companies had good, wel...
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