In 2004, Barclay Simpson recognised they needed to invest in branding and marketing to help drive their business. The business was in very good shape, but the external impression did not reflect the dynamism and energy of the company within.
Personal recommendation led them to the Dent Consultancy and, after a strategic review, we produced a highly distinctive brand strategy and positioning which was then brought to life in a new corporate identity, a new advertising campaign and a new website, for which we wrote the content.
We then worked with Barclay Simpson to take all their marketing material online, including sharpening the content and properly designing the market reports for which they were already very well respected. Stopping sending hard copies reduced costs and increased speed of publication, as well as making it much easier to track readership.
Barclay Simpson’s marketing is now virtually all online and is exceptionally successful. The depth and quality of their website, allied to an ongoing investment in and commitment to highly sophisticated online marketing has seen them consistently feature very high in search engine results for all key areas of the business. Their visibility in specialist areas outranks recruitment organisations many times their size.
The Dent Consultancy has now worked with Barclay Simpson for over 10 years, during which time Barclay Simpson has grown dramatically, expanding its business into new areas (business continuity, legal and treasury), into new markets (New York, Dubai, Hong Kong and Singapore) and into a new office. It is the clear market leader in corporate governance recruitment in the UK.