When itoiresearch engaged the Dent Consultancy to help them with branding and marketing, they probably didn’t expect it would start with research.
However, a strategic review identified some key questions that needed answering, which led to a series of depth interviews with past, present and potential clients.
The research revealed that unlike most of the off the shelf research solutions provided by the biggest research companies, itoiresearch offered particular expertise in designing tailored research solutions to tackle specific brand challenges and that their skills in designing, tailoring and interpreting research were a point of difference.
This learning formed the basis of the re-branding, which included everything from corporate identity to a new website.