A day’s worth of physical activity with no chance of even a half of lager doesn’t sound much like corporate hospitality.
It’s exactly what Executive Connections, a financial recruitment company, did for a number of years with great success.
The choice of Cowes Week to entertain current and prospective clients was both strategic and practical.
Strategic, because it underpinned the different approach the company was taking in so many different areas. Practical, because building relationships during a day of activity is far more productive than the more static and alcohol fuelled options.
That’s not to say the entertainment was entirely dry, just that in a proper, competitive race, alcohol is off limits, so the relaxation had to wait until the evening!
Needless to say, the experience was sensational and built stronger relationships with current and potential clients than could have been imagined. A great success.