Claire spent the first half of her career in client-side marketing roles, starting off at Mars where she worked on household brands such as Pedigree, Dolmio & Uncle Ben’s. She then worked at Baxters Food Group where she headed up the sales & marketing team for the company’s soup brand in both the UK and abroad before moving to the world of beer and a role at Heineken where she was responsible for the Ale portfolio including John Smith’s and Newcastle Brown Ale amongst others.
Claire then made the switch to working as a consultant and over the past 8 years has helped a large range of clients grow their business by developing sound marketing strategies and plans. As well as blue-chip clients such as Mars, PepsiCo and Magners Cider, Claire has worked with a range of smaller businesses across many sectors including professional services, property and the travel industry. Claire’s strength lies in seeing issues from the customer’s point of view and identifying what can be done to enhance their experience of the brand in question.